Forth instalment of putting adverts on notice
One of my wife’s biggest annoyances and for once she has a point.
Take this advert for example of the Dettol 'No Touch' Handwash System and let me break it down for you:
- 0:00 - 0:03 "Hands touch some germy stuff"
- 0:10 "Fact: Your soap pump can harbour hundreds of bacteria"
- 0:16 - 0:18 "It senses hands and dispenses soap"
- 0:18 - 0:21 "Which kills 99.9% of bacteria"
- 0:25 - 0:30 "the Dettol 'No Touch' Handwash System, never touch a germy soap pump again"
Taps that come on and off by sensing hands reduce the chance of getting germs back on your hands after cleaning them, or maybe toilet doors that open and close automatically would help? But a soap dispenser that puts soap on your hands just before your about to use the soap and hot water to kill all the germs on your hands is just POINTLESS!!!!!! In fact next time I see one of these in anyone’s home I will empty the contents in the bin and replace it with a fine mixture of bodily fluids.
I know it can't be the easiest of tasks getting people excited about your product when it's just soap, and the development team were probably under a lot of pressure to come up with something revolutionary, but come on is this the best you can do Dettol? Let me help you with one idea, create a cheap dispenser for which you can add personalised messages to so that each time someone presses the pump it thanks them, or as my only real intention to having this option is for it say "I can't believe you touched that again, and all the way up to your knuckle, filth".
It doesn’t matter how pointless or dull your product is, don't abuse stupid people with meaningless products that aren’t required, just be creative like Al Harrington and his Wacky Waving Inflatable Arm Flailing Tube Men.
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