Mobile Application Toys

Fifth instalment of putting adverts on notice 

YAY, brilliant, have you seen these?? Here check out this version from Disney on YouTube

Basically you give your child a toy car but instead of them using their imagination and energy driving it around the floor, they sit next to screen and hold it flat barely moving their wrist! Cheers Disney, I was generally concerned that kids weren’t getting lethargic enough.

Not that long ago an older relative was telling me about their childhood and how they went out after breakfast to play and didn’t come home until dinnertime! now obviously this relative was quite old because in their day school, crime, and paedophiles weren’t yet invented making all day play far away from the home possible. But even in my youth we spent much of our time outside having fun rather than inside playing with ourselves.... hold on that doesn’t sound right... inside playing alone on a computer, yeah that’s better.

The western world appears to be aware of the problem because I have watched a number of documentaries on TV about the issue (yes I appreciate the irony of me moaning about kids being inactive and there I am watching TV, but I am no longer a child so therefore have earned the right to be lazy). However due the cash being spent on these toys of no imagination from parents thinking they being kind by giving their children what they think they want from the brainwashing marketing campaigns, the toy manufacturers will keep relentlessly providing them until we reach a time when I am an old man telling my grandchild "I remember the days when children had legs, and how babies were swaddled after birth in blankets rather than plugged into their Apple iLife".

Surely there is a way of combining smartphone, iPad style technology with active play? One of these companies is going to make an absolute mint when they have that eureka moment.... in fact, I have a few ideas myself, has anyone got Tim Cook's number?